Building and maintaining customer loyalty requires a granular understanding of how customers behave. Tracking customer purchasing behavior and spending habits, understanding a customer's loyalty DNA are the keys to building strong, valuable relationships can make all the difference in driving ROI from marketing investment strategies. MerchantSphere has partnered with the world's leading provider of e-marketing solutions to deliver better-tailored promotions and rewards that inspire even greater purchasing behavior from your customers. First Data^SM Loyalty and Marketing Solutions provide innovative card products and loyalty & rewards programs focused on providing merchants with end-to-end, real-time, tender and ID neutral, point-of-sale solutions that help our merchants build brand loyalty as they track customers shopping and spending patterns.

First Data^SM Loyalty and Marketing Solutions apply unmatched expertise in running targeted loyalty programs by using consumer spend analytics, partner programs, real-time capabilities and next generation fulfillment services, that help merchants build strong, valuable customer relationships, reward most profitable customers and influence desired customer behavior.